Enough of the catch phrase, thats just to get people’s attention, I’d just get straight to the point. The next mobile company in Australasia to get people to use mobile internet to its full potential and do so with good value is going to win. Full stop. Period.
Why do I say this? Well in my opinion its the next killer app second to texting. Texting was great because it brought in that interactivity and it was quick and easy. It is also cheap. That has now evolved. Mobiles are now smarter. It has GPS in them, and have java applets that can run applications. Applications such as Facebook, Youtube, Bebo. All those sites that the younger generation (15-25) use, Vodafone has a big opportunity to tap that market.
Recently, Twitter has been promoted by such things as the competition between Ashton Kutcher and CNN having 1 million followers. If Twitter does take off in NZ, (and not just for the geeks like me) then there is a whole market that can be upgraded to be using 3G. Its not just about using a 3G phone because I would make a bid to say that not many of the general populace use it or even know what 3G really implies or even use it to its full potential.
I will put my stake down now and say that whoever gets the market to transfer to them to use the mobile web, they are going to be far better off. Time will tell.